FCC - Media Lounge

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Fur News and Press Releases

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December 12, 2007
Calgary Herald

PETA hits a foul
by Michael Morrison, Calgary Herald (Blog)Today PETA launched one of its biggest smear campaigns against a single person (or twins in this case) in recent memory.

The victims this time are none are famous twins Mary-Kate and Ashley Olsen. You probably remember them as the cute, scene-stealing Michelle Tanner on the long-running sitcom Full House. (Bonus points to those who remember them in New York Minute.)

PETA has often criticized the famous twins for both wearing fur and using it in their clothing lines. However, a campaign against someone of their stature usually means putting them on top of a “Worst Offenders” list, but PETA took it one step further today when they renamed the Olsen Twins, The Trolsen Twins.

November 27, 2007
Ottawa Sun

Fur business green or mean? Animal rights activists, Fur Council of Canada at odds over ad campaign
by Ann Marie McQueen, Sun Media

Fur business green or mean? Animal rights activists, Fur Council of Canada at odds over ad campaign

A slick new advertising campaign aims to reframe the fur industry as a friend of the environment.

The Fur Council of Canada launched print ads last week calling fur "eco-fashion" in an effort to reassure consumers about their product and counter anti-fur campaigns of the past.

The Montreal-based council represents about 70,000 members, most of them trappers, said Alan Herscovici, the council's executive vice-president.

"It was important to explain the real story of the fur industry," said Herscovici. "And that is 'if you care about nature and protecting the environment, fur is an excellent choice."

October 9, 2007
Beautifully Canadian Press Release: For Immediate Release

AUTHENTICITY & ECO-VALUES KEY TO COMPETITIVENESS AS DOLLAR RISES... " BEAUTIFULLY CANADIAN" - FUR COUNCIL LAUNCHES INTERNATIONAL BRANDING STRATEGY

(Montreal, October 9th, 2007) --- The Fur Council of Canada will launch a new branding strategy to promote the qualities of Canadian fur apparel in the United States, Russia and other international luxury markets this Fall. The new red and gold Beautifully Canadian label, identifying high-quality fur garments and accessories made in Canada, is the cornerstone of a major new campaign to provide a competitive niche for Canadian manufacturers in the face of intensifying global competition.